Choosing the right product becomes far more engaging when discovery turns into a personalized experience. Developed for Diageo Türkiye, What’s Your Raki? was designed as an interactive recommendation tool that guided users toward the rakı best suited to their taste profile. Through a structured question flow, the project transformed product discovery into a more intuitive and enjoyable process, helping users navigate different preferences through a format that felt both simple and engaging.
Lime or Lemon handled the design, web development and mobile application development for the project, creating a cross-platform product built around usability, brand expression and interactive guidance. Rather than presenting information in a static way, the platform was designed to actively involve users in the selection process and translate their answers into more relevant recommendations.
The result was a digital product that combined product education, interaction and conversion within a single experience. Particularly well received by tourists, the project helped make rakı culture more accessible to new audiences while also contributing directly to sales. It demonstrated our ability to build branded digital products that combine design, technology and recommendation-based interaction in a commercially effective format.
