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What’s Your Rakı? is a digital experience characterized by flavor. Developed and designed by Lime or Lemon Studio for Mey | Diageo, the site leads users through a guided experience built to help them discover rakı flavors with accuracy and rhythm.
UX and UI move in parallel—each question, each decision crafted to reduce friction. The interface responds to choice with precision, guiding users to customized recommendations from a minimized product line.
This project unites direction and interaction in a harmonizing stream. From logic to design, everything is filled with intent. The result is a space where discovery meets decision, guided by instinct and simplicity.
