“Fear and Fantasy Festival” is Turkey’s first festival in its kind. The festival mainly focuses on screening movies, talk sessions and entertaining activities.
The brief was to create a cutting edge brand identity that would immediately grab the attention of the young audience and to create communication elements based on “Fear” and “Fantasy” notions.
All of these led us to develop a website with an adaptable logo and a layout system in relation with the use of photography. Brand collateral is inspired by the creativity we have seen in the history of fear and fantasy genre films.
The iconic D&AD Yellow Pencil,
awarded only to outstanding work that achieves true creative excellence. The ultimate creative accolade, reserved for ground-breaking work. Only a handful of these are awarded each year, if any.