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Mastercard brought purpose to everyday meals with a specially designed Snapchat filter. Created to add value beyond the meal, the filter connected users to a cause in motion—making every bite a meaningful sign.
Whether dining out, shopping for groceries, or getting takeout, users activated the filter to benefit @SU2C. The experience occurred in real time, characterized by intuitive visuals and real-time interaction.
The project ran concurrently with a wider campaign led by Sterling K. Brown, validating Mastercard’s cultural presence strategy of gentle, direct interaction. A purpose-driven filter—bold, clear, and simple.