When a portfolio includes more than a hundred brands, presenting information is only part of the challenge. The real value comes from turning that knowledge into something people can explore, interact with and learn from.
Developed for Diageo Türkiye, this project transformed a large and complex beverage portfolio into a premium digital product designed for industry professionals. Beyond product stories, packaging details and brand information, the platform was built to encourage active participation through quizzes, surveys and a point-based interaction model that rewarded user progress and success.
Lime or Lemon designed and developed the Diageo Katalog product as a digital experience combining content clarity, premium brand presentation and interactive learning. Our role focused on shaping the interface, navigation logic and mobile journey in a way that made the catalogue easier to browse, more engaging to use and more effective as a professional reference and learning tool. The inclusion of quizzes, surveys and score-based mechanics added an e-learning layer that extended the product beyond static content.
The result was a more structured and more engaging platform that preserved Diageo Türkiye’s premium brand image while creating a richer journey around discovery, interaction and knowledge. The project demonstrated our ability to combine UI/UX, product thinking and learning-based engagement within a single digital product.
