Blending story with compelling visuals, the series shatters the mold of conventional training formats — distilling essential brand values into memorable stories. It reflects IKEA’s underlying philosophy: straightforward, well-designed solutions that improve daily life, not just for customers.

The challenge was producing a visually appealing, easy-to-follow animated series that could distill complex training modules while staying true to IKEA’s design-driven DNA and global brand tone.

We approached the series with a balance of function and flair — the same as IKEA’s products themselves. From character design to motion graphics, everything was created to aid clarity, engagement, and IKEA’s signature warmth.