This project focused on rebuilding the corporate website during the transition from Mey | Diageo to Diageo Türkiye. The need was not simply to redesign the interface, but to restructure the platform around a more premium, more global and more future-facing identity. That required a complete rethinking of the site’s architecture, from corporate narrative and sustainability content to employer branding, innovation and overall content clarity.
Lime or Lemon redesigned and rebuilt the platform with a strong emphasis on information architecture, technical performance and long-term scalability.
Our role covered the design system, content structure and the architectural logic behind the site, creating an experience that was better aligned with both user expectations and the needs of a large corporate brand. Architecture played a critical role in the success of the project, shaping how content was organized, expanded and discovered across multiple layers of communication.
The impact of the project extended well beyond visual renewal. With major gains in speed, SEO performance and overall visibility, the platform supported a significant increase in visitor traffic while establishing a stronger base for search growth, AI-driven discovery and ongoing content expansion. The project was also recognized internationally, receiving distinction from the AVA Digital Awards, Web Excellence Awards and Horizon Interactive Awards, while also reaching finalist status at Altın Örümcek.
