Troya was a landmark cultural production composed by Bujor Hoinic, the Romanian chief conductor of the Turkish State Opera and Ballet, with a libretto by Artun Hoinic. Developed within the scope of the Ministry of Culture and Tourism’s 2018 Year of Troy initiative, marking the 20th anniversary of Troy’s inclusion on the UNESCO World Heritage List, the opera brought one of Anatolia’s most iconic narratives to the stage through a contemporary artistic interpretation.
For this project, Lime or Lemon developed visual communication materials, motion-led content and projection mapping to support both the public presence and the experiential language of the production. The need was not simply to promote a performance, but to create an expressive layer capable of responding to the opera’s historical depth, institutional significance and international visibility.
Our approach focused on translating the dramatic world of Troya, shaped by war, memory and human legacy, into a more distinctive and immersive form. From communication assets to projection-based visuals, the work was designed to strengthen how the production was presented, experienced and remembered.
Premiered in Ankara and later staged at the Bolshoi Theatre, Troya stood out as a production of both national and international cultural relevance. The work created for the project helped frame this remarkable production with a more contemporary, compelling and memorable presence.
