Developed for Magnum’s traditional annual summer campaign, this mobile application was built for both iOS and Android to translate the campaign into a more interactive and experience-driven digital format. Created in collaboration with Narkoz, the project was designed to extend the campaign beyond conventional communication and create a more direct relationship between the brand and its audience.

Lime or Lemon developed the mobile product behind this experience, focusing on a structure that could support customer interaction, reinforce participation and remain aligned with Magnum’s premium, lifestyle-oriented brand image. Rather than functioning as a standalone utility, the application was designed as a branded campaign experience that made the campaign more immediate, more engaging and more memorable in a mobile context.

The result was a more immersive digital layer for Magnum’s summer campaign, helping strengthen customer engagement, support purchase frequency and give the campaign a more distinctive mobile presence. The project demonstrated our ability to build campaign-led mobile products that combine brand expression, usability and interaction within a single experience.